Game Off!

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The economic fallout has begun! The poor guys at Microsoft have had to cancel the big launch party of "Yuvraj Singh International Cricket 2007" for the Xbox 360. Microsoft had organised a big "Good Luck India" signature campaign in the run-up to this release. We covered the launch of Microsoft's newest gaming console, back in September. After all, this was the first time that a big daddy like MS was putting its marketing muscle into gaming. The Yuvraj-Akshay "Game On" ad was a hit and getting ICICI to offer it on EMIs was a smart move. But the real driver of the mania needed to be an India-specific killer title that would drive sales like crazy. After all, the economic model of the console gaming industry is to make losses on the hardware and compensate with....

''Reporting'' To The Mob!

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Ok, so we all know about 'The Wisdom Of Crowds' and other productive forms of mob mentality. It allegedly works in business, but can it work in journalism? Well two seperate experiments are banking on the fact that it does... 1. Our friends at The Economist are working on Project Red Stripe which hopes to come up with a viable Internet media business at the end of a mega-brainstorming session, to which anyone is free to contribute. (Including business media rivals with too much free time on their hands, who may spam them with ridiculous ideas - heh heh!). Excerpt: "We're a small team set up by The Economist Group, the parent company of the eponymous newspaper. Our mission is to develop truly innovative services online. We already have some ideas, of course. But as champions of free markets, we abhor the concept of a closed....