Anu Jogesh

September, 2007

Tuesday , September 11, 2007

Not Child's Play


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They're bright, awesomely nifty, some of their workmanship is outstanding­-all smooth edges- colourful hooks, door stoppers, complex building blocks that you can make a space station with. Toys today are amazing. We once ran a business feature show called The power of an Idea & we bought toy props for corporates to get them to think out of the box. And the things we unearthed- soap bubbles that don't burst, sponge animals that come out of dissolving capsules, complex water guns and what have you. It really is the best time to be young! Most times I go past the windows wishing it were 15 years ago. So when we did pick up toys for our Special Investigation, it was another chance to see how consumerism had had its way in the organized toys industry. (Must say it wasn't easy seeing all them being cut up and ashed in....


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