60 years old or 60 years young

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There was a TV commercial that played out a lot on Doordarshan. Late eighties I think. A trim, genial, 'old' man chivalrously gives his spot in the elevator to a woman. He takes the stairs instead, compelling, a younger man to follow suit. The 'older' man makes it effortlessly. The younger one is left behind panting. Admiring FVO: 'Saanth saal ke buddhe ya saanth saal ke jawaan?' Roughly speaking '60 years old or 60 years young?' The commercial was for Zandu Pharma's Kesari Jeevan. The August celebrations of India's 60 are about winding down and if you were to ask marketers - '60 years old or 60 years young?' the answer would be an unequivocal '60 years young!' That's because like the world, we are fixated on the 365 million strong 18 to 35 year olds - our future consumers and target audience. On the verge of starting....