What happened to Rajesh Khanna?
I am assuming that most of us have seen the new Rajesh Khanna fan commercial by now. Isn't it fascinating to see Rajesh Khanna performing after such a long gap?
However, I have a doubt.
How many of Rajesh Khanna fans wanted him to return in such fashion?
The advertisement shows the star talking about the thrill that a star feels when thousands of fans run towards him. The visuals show Rajesh Khanna signing the autographs and feeling good about it.
Then the story returns to the current scenario and he is going towards a stage. The visuals try to suggest that the man is going to make a comeback, but anti-climax happens.
The superstar of yesteryears is now standing in front of fans (including ceiling, table and exhaust fans). He says with a sigh that the air can change but the fans can't.
Though, nobody other than the actor would decide what to do and what not to do, but we have a certain image of Rajesh Khanna in our sub-conscious, and thus it feels bad to see him basking in the reflected glory of the past.
This commercial appears more like a spoof of Rajesh Khanna's past then a celebration of his stardom.
He has been away from the limelight since some years, but we saw him occasionally at award functions. At one of these award functions, his son-in-law Akshay Kumar dragged him to dance and Rajesh Khanna performed some of his famous steps. He looked tired but not so clueless like this advertisement.
The heartthrob of 70s was expected to return with something meaningful.
His films don't need advertisement even now; he lives in the hearts of millions, he is still the same charming Anand for many.
The fans (ironically he talks about gratitude towards supporters) would probably accept and cherish his new ad also but doesn't Rajesh Khanna owe something to his audiences?
More about Rohit VatsA former film student himself, Rohit 'Vats' feels that a good film is made with a zealous heart rather than brilliant technique. He thinks that films can be used as a tool of social change, as the language of cinema crosses all barriers and touches people's lives deeper than any other medium. A self-confessed film noir buff, Rohit has equal admiration for other genres as well. Currently he is trying to bud as a film commentator.
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