
Soon, while you are watching a show on national television, you might find yourself watching an advert for the mom-and-pop store down your road. In fact, even today while watching some channels, you might be watching advertising that is being aired only in your city. At the same time, your friend in another city who is watching the same show could be watching a different ad. The company behind this...

10:57 AM, Mar 28, 2012

There's an old saying about newspapers: They aren't delivering news to readers, but readers to advertisers. But as many newspapers migrated to the web, where readers, in most cases, hate to pay for news at all, the saying evolved to: If you're not paying for it, you're the product. Dismal as it may sound, most people realise that is the way the media business operates. Readers rarely pay full or...

10:52 AM, Feb 28, 2012

PubMatic: When Google announced in June this year it was spending $400 million to acquire AdMeld, the ad platform targeted at digital publishers, the picture only got brighter for PubMatic. Thats because PubMatic immediately would become the largest independent publisher-focussed ad platform. Publishers fear that Google would do to them what Apple did to the music industry. 2012 will see PubMatic going in for an IPO and adding market share...

12:09 PM, Jan 02, 2012

Every year or so, a new version of an Apple product is announced, with claims that it is better than its predecessor. This year, the 4S version that Apple trotted out featured Siri, a voice-driven personal assistant that users could talk to as though they were talking to their personal assistants. Behind the scenes, Siri is the result of decades of research on artificial intelligence (AI) funded by the US...

11:24 AM, Nov 24, 2011

Name: Irfan Razack Age: 58 Profile: CEO of Bangalore-based Prestige Constructions, a company promoted by his family Rich List Rank: 87 Wealth: $ 550 million Did You Know? The Razack family got into the real estate business while looking to buy property to avoid being taxed after the sale of their family home in the 1980s. It was 4:20 pm on an October evening in 2008, in Bangalores Whitefield suburb,...

12:33 PM, Nov 08, 2011

India, for Paul E Jacobs - CEO of $ 11-billion telecom research and hardware company Qualcomm - has been like a box of chocolates, in a very Forrest Gump way. The good surprise came on June 11, 2010, when Qualcomm won the licence to offer broadband wireless access (BWA) in Mumbai, Delhi, Haryana and Kerala for $ 1 billion. The nasty one arrived on September 7, 2011, when the Department...

11:23 AM, Oct 20, 2011

Once upon a time, big business and big government monopolised any communication there was. They had the reach, the resources - and yes, the impact - to command media coverage or to buy exposure through advertising. That hasnt changed. But social media has made it possible for us, as individuals, to do more than just tell the world what we had for breakfast; popular services like Facebook and Twitter have...

12:59 PM, Oct 04, 2011

In a narrative beginning in 2016 and ending today, Forbes India recalls how the once irrepressible Google lost the mobile OS war. Black Forest August 12, 2016: In spite of glowing reviews, it may be too late for 'Black Forest', version 9.0 of Google's Android operating system (OS), to turn Google's ship around. In the last 12 months, Android's market share among smart devices has fallen from 35.4 per cent...

01:44 PM, Aug 18, 2011

College students around the world know the meaning of the acronym 'BYOB'. Often accompanying party invitations, it tells the person being invited to 'Bring Your Own Booze'. Indian mobile operators have been practicing a variant with their customers, BYOH, or 'Bring Your Own Handset'. Indian operators have mostly remained wary of subsidising and bundling handsets since the spectacular failure (following what appeared to be a spectacular success) of Reliance Infocom's...

12:34 PM, Jun 22, 2011

Rick Rashid Age: 59 Designation: Senior Vice-President, Research, Microsoft. Role: Has been heading Microsofts research division since its inception in 1991. Walks the research tightrope of defending Microsofts blockbuster product portfolio while creating disruptive new ones. Heads the Ph D army that is behind many of Microsofts new successes " XBox, Windows Phone, Bing and Kinect. Prefers the serendipity of letting smart researchers go loose, than pinning everyone down with...

11:23 AM, Jun 08, 2011

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01:20 PM, Dec 14, 2010

New Delhi: Today’s most popular games have you tilling your farm, hiring waiting staff and devising menus for your restaurant or taking your pets out for walks while maintaining cordial relations with the neighbours. Reality it would seem is the new escapism. Farming, running a restaurant or keeping a pet are three of the most successful game concepts on social networks like Facebook or smartphone platforms like iPhone and Android....

10:34 AM, Dec 02, 2010

I n 1992, Nokia — already a $3.4-billion company with over 26,000 employees — launched the world's first GSM phone and made Olli-Pekka Kallasvuo executive vice-president and chief financial officer (He become its CEO later). The same year, 6,000 kilometers away in Mumbai, the Children's Academy school decided to fail 14-year-old Ajay in 9th standard. His marks were too poor and Ajay's teachers wanted him to repeat a year in...

10:49 AM, Sep 04, 2010