ENT-BENGALI 2 LAST
PTI | 05:12 PM,Dec 15,2011"The Bengali film industry known for its rich past and "The Bengali film industry known for its rich past and contribution to the Indian film industry is on its revival path. We are seeing films with fresh storylines emerging commercially successful domestically," veteran filmmaker Goutam Ghose was quoted in the report. His film 'Moner Manush' is estimated to have garnered revenues of Rs One crore from theatricals alone last year. "Today I am proud to say that the Bengali film industry has really come of age. Good quality films with proper marketing garners as much attention as any big blockbuster Hindi or a Hollywood release," said producer Mahendra Soni of Shree Venkatesh Films. Predicting that Bengal, once regarded as the 'mecca' of Indian films, will eventually be back with a bang, Suvojit Roy, CEO of Orion Entertainment said the palette is complete with films of different genres, catering to the needs of every common man. "One can literally see that after a prolonged gap, so many cerebral brains across various creative disciplines have converged to create sheer magic," he said. The entry of big producers like Mahindra's Mumbai Mantra, Reliance Entertainment and Mukta Arts has injected the much needed corporate finance to the industry. However, the Bengali film industry continues to grapple with challenges at the ground level due to issues of piracy and poor exhibition infrastructure that threatens the sustenance of this growth spurt. Further, addressing areas such as a steady flow of Bengali content for the semi-urban and rural audience as well exploring overseas markets could prove to be beneficial for the continued growth of the industry, the report suggested. Asking industry players to support single screen theatres as they remain an important distribution platforms for rural and semi-urban regions, the report pointed out that the number of single screen theatres in West Bengal have dwindled to just 340 from close to 850 about 15 years ago.
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