McDowell''s No 1 Platinum sells 30 million bottles in first yr
PTI | 09:04 PM,Apr 12,2011Mumbai , Apr 12 (PTI) United Spirits Limited (USL), the spirits arm of the UB Group today said that its McDowell's No 1 Platinum, the premium grain-based whisky brand has sold over 30 million bottles in its maiden year.Launched in March 2010, McDowell's No 1 Platinum was a runaway success with its 100 per cent premium grain-based blend developed by the Scottish master blender, Richard Paterson. The brand's millionaire achievement takes the tally of millionaire brands in the United Spirits portfolio to 21, a company statement said here."India's changing demography presents a significant opportunity for United Spirits to tap especially in the prestige segment. We currently operate at 53 per cent share-points in the segment. The launch of McDowell's No 1 Platinum changed the paradigm in the Indian prestige spirits segment with a premium offering at a price that the consumer found extremely compelling. Sales of over 30 million bottles is a testimony to this consumer patronage and the potential ahead," United Spirits Deputy President, Ashok Capoor said.The prestige spirits segment is an estimated 28.5 million cases. Iconic brands in this segment include McDowell's No1 Reserve and DSP Black, both from the United Spirits portfolio and growing at a double digit rate.
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