Mumbai: At a time when actors go on a promotional overkill whenever their film is set to release Aamir Khan is urging his fans to give his film Raakh a miss.
Released in 1989, Raakh was Aamir's second film after Qayamat Se Qayamat Tak. A gritty experimental revenge drama, Raakh was a multiplex film before the birth of the multiplex in India.
Twenty years later the makers of the film are now planning to re-release the film in multiplexes on June 12. But Aamir isn't too happy with the idea.
"Currently the person holding the rights is being opportunistic and is trying to make a quick buck by releasing the film during the strike. Also, the multiplexes might buy into the film in order to try and score a point over me and the unity of the producers. I therefore request my fans to stay away from all my films if they are released in any national multiplex chain during this period of struggle," said Aamir.
Director Aditya Bhattacharya knows that with no new films at multiplexes Aamir's lesser known Raakh will draw an audience, however he is wary about rubbing his old friend the wrong way too.
"Ironically Aamir is at the forefront of this. So my instinct is that we will try and do something which works to the benefits of the films, respects the fact that it is the twentieth anniversary of something that we all did together. It's not any one person's film, but also doesn't go against anybody," said Bhattacharya.
"I wouldn't be comfortable if this release makes Aamir unhappy in anyway. I don't think that is something I'd like to do. That is why we are presently just looking carefully at the strategy of how and also monitoring the strike to see how it goes," he added.
Apart from a very young Aamir, Raakh also launched the careers of ace cinematographer Santosh Sivan and one of the industry's most sought after editor's Sreekar Prasad.
The film is being re-released by Palador Pictures and has been digitally re-mastered to suit contemporary viewing standars. With rumours of the multiplex-producers face-off coming to an end. It won't be surprising if Aamir takes a u-turn and starts promoting Raakh.