Click to play videoAs Ghajini runs to packed houses in India and abroad, actor Aamir Khan talks about the marketing strategy behind the promotions of the film. Aamir also talks about the Mumbai terror attacks and the impact it's had on him.
CNN-IBN:What is the latest Box Office figures that you've received?
Aamir Khan:Well, the opening was a good four times bigger than any other film before this. That was really good news for all of us because of the advance bookings. And the numbers that are coming in now are quite astounding. On day one, which was just paid previews where we didn't even have a full day of screenings, it was about Rs 7 crore.
CNN-IBN:The year started with a high for you with Jaane Tu Ya Jaane Na being a hit and you've ended the year again on a high. So you've cracked the marketing code?
Aamir Khan:All I can say is that when I'm marketing a film I like to be honest with it. So weather it was Taare Zameen Par, Jaane Tu Ya Jaane Na or Ghajini, I like to be honest with it. So Ghajini being an action thriller, that is how we marketed the film. And in my opinion a goof action film has a huge audience in India. Also with Jaane Tu... we opened on fewer screen sand with Ghajini we've opened with the highest number of screens ever. So the marketing needed to have depth and width, so we needed to be very aggressive with the marketing of the film.
CNN-IBN: What compliments would you want, the kind you received for Taare Zameen Par or for Ghajini?
Aamir Khan:The fact is that both are valid as Taare Zameen Par is very close to my heart. It's a film I really believe in and it's positively changed lives for many people. It's had such a strong social impact that it makes it the closest to my heart. Where as Ghajini is not a realistic film, it's meant to entertain you and see action that you've never seen before.
CNN-IBN: It's exactly a month since the terror attack, is there something that you'd like to say?
Aamir Khan:It's something that I haven't forgotten and think no one should forget about it, It's left a deep scar on all of us, which we can't forget. All the sacrifices the security forces have made will not be forgotten.
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