Business | Updated Jun 19, 2007 at 07:38am IST

Air India-Indian set for new look

Karma PaljorKarma Paljor, CNN-IBN

New Delhi: Work has been on full swing after the Cabinet cleared the merger of Indian and Air India. So how will the new aviation giant look?

Indian went for a brand overhaul in 2006. Its mint fresh planes will now need to be repainted in new colours of the merged entity.

Top aviation sources say that the new entity will be called Air India. An effort to maintain the current top position on the ABC directory, a database of airlines used by the International Air Transport Association, other international airlines and tour operators worldwide.

The logo is expected to be a cross between the current logo of Air India and Indian. So it is expected to look something like this.

The popular mascot of Air India, the Maharaja will also be retained.

The new company registered, as the National Aviation Company Ltd will headed by a chairman cum managing director and will have three board of directors.

The company will be divided into five divisions - Jet Shop (for repairing engines), maintenance and repair section, Cargo division, Ground handling, full service carrier, and a Low Cost division each headed by a CEO.

Its still early days but soon a new Indian aviation giant will emerge with a strength of over a 100 aircraft most of them will be brand new.

The employees of the two airlines have been squabbling over the branding but this decision could put all stress to rest and hopefully the Maharaja will rise one again to be a world class carrier.

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