New Delhi: Bharti Airtel said it has launched 'Rs 1 entertainment store' which will allow users to download services such as music, games, videos and photos for one rupee.
"Virtual Rs 1 Entertainment Store offers a wide range of exciting mobile content (including music, videos, games and photos) and Internet browsing offers all at Rs 1 only," the company said in a statement.
The store is compatible with over 5,500 mobile devices including feature phones, it added.
Airtel has recently launched video service for Rs 1.
The company said with such initiatives it continues to leverage the affordable Re 1 tag to simplify data services for its customers and encourage the mobile internet experience among first-time users across India.