Click to play videoMumbai: All ads have just one goal to connect with the consumers and get them to buy what they are hawking. But some simply can't do it without rubbing some people the wrong way.
In March this year, 11-year-old Hari Bhanot from Chandigarh sued naukri.com claiming harassment by his schoolmates because of the Hari Sadu ad.
Bhanot wanted Rs one crore and the ad to be dropped. But Advertising Standards Council of India (ASCI) dismissed the petition in June this year on the grounds that the ad was a work of fiction.
But ASCI was not so kind on Liril ad in which a man teases his freshly bathed wife. The ad was pulled off air for being suggestive and returned only after it was slightly modified.
Another ad in the line of fire was the BPCL ad starring Narain Karthikeyan. Though BPCL decided not to air the commercial at all after it was found guilty of promoting bad road behaviour.
Between April 2005 to March this year, the ASCI, a body that includes advertisers, media, ad agencies and professionals received a 117 complaints.
Of the 117 complaints, 67 were found guilty of violating ASCI's norms. Fifty two of the 67 ads that were pulled up, complied and made amendments.
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