Advertising company Alok Nanda and Company has now turned to retail with the launch of its first design store, Filter. (Disclosure: Alok Nanda and Company is Forbes India's advertising agency).
Tucked away in the narrow lanes of the Kala Ghoda, Mumbai, Filter is a retail space that houses the works of illustrators, photographers, graphic designers and product innovators.
The products range from one-off pieces of furniture, framed limited-edition prints and stationery to t-shirts, posters and collectors’ paraphernalia.
Brands include Literarian, Egg, The South Bombay Company, Besides these collections, Filter has its own in-house brand under the same name.
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