Mumbai: The famous all time favourite comics for kids, Amar Chitra Katha and Tinkle are back with new money, new ideas and a complete revamp.
Founded in 1967 Amar Chitra Katha and Tinkle introduced reading and culture to a whole generation selling around 90 million copies of its more than 400 titles in more than 20 Indian languages. Now it is being given a new life across the Net, TV and print by its new owner 35-year-old Samir Patil a former McKinsey partner.
Shikari Shambhu, the bumbling hunter of countless Tinkle adventures, is back messing things up, this time on the Internet. Supandi, the goofy domestic help, has a nattier, cooler new look.
“We see a lot of possibilities in terms of Amar Chitra Katha extensions for television, especially shows,” says CEO, ACK Media, Samir Patil.
There will be Net-based games, TV serials, new characters and even movies based on the Amar Chitra Katha series, however, these will be presented with a new edge.
This reinvention will cost around 15-20 million dollars spread over the next two years. It is a small price to pay for reintroducing these gems to a new audience.
“We made it more modern. Kids will be able to relate to the games,” says Animator, Tinkle, Savio Mascerenas.
However, what won't change is the spirit of fun and deep-rooted Indianess. The spirit will remain constant even as the lines at the Amar Chitra Katha company are redrawn.