Nov 22, 2012 at 02:53pm IST

Anik Datta's next film is a commentary on consumerist society

Kolkata: After trend-setting 'Bhooter Bhabisyat' (Future of Ghosts), director Anik Dutta's next project casts an irreverent look on today's consumerist society. 'Ashchorjyo Prodeep' is the story of an ordinary man who stumbles on a magical lamp and the comic events that follow, Anik said.

"It is a modern allegorical tale, but one can take the story either as a simple fairy tale or a layered narrative with references to modern consumerist trends."

The adman-turned filmmaker said it would be the prerogative of the viewers to interpret the film as a commentary on how men get detached from the simple pleasures of life.

Anik Datta's next is about the consumerist society

'Ashchorjyo Prodeep' is the story about an ordinary man who stumbles on a magical lamp and the events that follow.

"Or, alternately one may just enjoy it as a tale of Aladin in his modern avatar and the genie," he said. The movie is loosely based on eminent Bengali writer

Shirshendu Mukhopadhyay's eponymous fantasy short story. "Here the genie, the lamp, the fantasy elements and the quintessential 'chai Shop' in a Kolkata 'para' are all referred together or put side by side.

"Saswata Chatterjee's character is an everyday salesman, one we encounter everyday and don't feel like recollecting any more once he turns his back. The ordinary man becomes an important element in modern day consumerism in my work who peddles products and dreams to the consumers," Dutta, who spent years as an adman, said.

"Perhaps my stint as an adman for years selling products helped," Anik said. Sasawta, who also acted in 'Bhooter Bhabisyot', said as expected the oneliners and dialogue delivery are witty and intelligent, which are more in tune with Anikda's previous film and I love every moment of it," Saswata said.

"The plot shows my change-over after getting the magic lamp and how I become a slave of the genie instead of the other way round," Saswata said.

"I was hooked to the script when Anik showed me just after Bhooter Bhabisyat happened." Rajatava Dutta will play the genie in the movie produced by Rose Valley. Saswata and Rajatava will also lend their voices for a playback number. Actress Mumtaz will also appear.

Asked if he thinks the Bob Biswas tag got stuck on him, Saswata said he would love to do another Hindi film where he would appear in a different name.

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