Books News | Posted on Jan 14, 2011 at 11:39am IST

Audiobooks gaining popularity in India

Press Trust Of India

For their ability to reach out to people who cannot read and for those who want to multitask in modern day busy lifestyle, audiobooks in India are slowly getting popular, though the industry is still in its infancy.

Audiobooks have been popular among children but now famous books and novels are being converted into this format for adults too.

"Audiobooks are more effective than other type of books. The listener feels connected and the learning and understanding is more in an audiobook than a normal book," says Abhilash R, Business Development Head, audiobooksindia.com, an online portal for audiobooks.

"You can not read a book while jogging but you can listen to a book. Audiobook is like a companion. It's also called university on wheels," adds Abhilash.

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