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Australian ad ridicules Indians
Published on Sat, May 06, 2006 at 18:43, Updated on Sat, May 06, 2006 at 18:56 in World section
Tags: Australian, Commercial , Sydney
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Sydney: An Australian television commercial highlighting poor services by an "overseas" call center operator has been taken off air after an advertising watchdog found it was racist and 'vilified' Indians.
In the ad, promoting an automobile association's local call centre, an actor says the overseas operator misunderstood his description of a car accident, instead suggesting they catch up 'for a curry and a pappadum' in New Delhi, 'The Australian' newspaper reported.
The ad had been on air for nine months before a complaint received last month that it "degraded" India and made "a joke of possible cultural and social differences," the daily reported.
The 12-member Advertising Standards Board was divided over the issue but upheld the complaint after a casting vote from the Chairman.
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