Movies News | Updated Oct 14, 2008 at 03:37am IST

Exclusive: All about Ek Vivah Aisa Bhi

Somen Misra, CNN-IBN

Mumbai: Unlike others, filmmaker Sooraj Barjatya doesn’t believe in multiplex cinema, NRI audiences or bombarding the theatre with hundreds of prints.

“I have to make not what is selling but I have to make something that I really want to make, that’s what I learnt after Main Prem Ki Deewani Hoon,” Barjatya said.

He added, “I wanted to make something for the NRI audiences, something which is happy, but is that Sooraj? Am I there? If one cannot imagine a world, then I should not portray it in his films.”

That’s how one of Bollywood's most successful and reclusive filmmakers describes the lesson he learnt from his biggest debacle – Main Prem Ki Deewani Hoon.

And so after the superhit Vivah, Barjatya returns to the world he knows best – the great Indian middle class for his new film titled Ek Vivaah Aisa Bhi. Based on a short story by Ashapoorna Devi, Barjatya limits himself to the role of a creative producer this time.

“12 years of life of this man and woman together without any bandhan, without any rasam, without any kasam and maryada. They stay in separate houses, they are ideal in society yet they are for each other because the girl is not ready for marriage and the boy says you don’t have to come to our house to prove a point, until you are ready emotionally. It is only then that marriage will happen,” Barjatya explained what his next film will be about.

Though, the story line may seem dated and too puritanical for a today's audience, Barjatya has enough reasons to be confident.

His last film Vivah was not only panned by critics, even trade pundits predicted it to be flop but it turned out to be blockbuster making over Rs 30 crore at the box office.

“When it was being made, a lot of people told me like that will not work. But I just made it out of sheer self confidence,” Barjatya said.

And though the filmmaker has delivered some of Bollywood's most memorable hits such as Maine Pyar Kiya, Hum Aapke Hai Kaun and Hum Saath Saath Hain, he wouldn't mind being a little more popular with the critics.

“Of course I would love to get the best of ratings but it hardly happens in my movies because somewhere may be I am not making those kind of films. But that is how things are and so I have to live with it,” Barjatya said.

Directed by debutant Kaushik Ghatak and starring Sonu Sood and Esha Koppikkar, Ek Vivaah Aisa Bhi is reportedly shot on a budget of Rs 8 crore and Rajshri is initially planning to release the film with only 50 prints, mostly in the interiors hoping to repeat Vivah's success strategy.

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