New Delhi: #BBMforAll - the hashtag BlackBerry had been actively using before the initial BlackBerry Messenger (BBM) launch got botched. Now that BlackBerry has after a month-long wait announced that BBM for Android and BBM for iPhone are ready to download and install, not all users will be able to start messaging right away.
The long-awaited cross-platform offering, which was delayed after issues arose following the initial launch last month, is now being rolled out in a phased manner. "To help manage this unprecedented pent-up demand for BBM, we are implementing a simple line-up system to ensure a smooth rollout," BBM head Andrew Bocking, said in a post on BlackBerry's official blog.
BlackBerry said last week that 6 million Android and iPhone customers had pre-registered for the launch and it are those users who will get to use the app first.
BBM is available as a free download for Android smartphones running Ice Cream Sandwich and Jelly Bean (Android 4.x) and for iPhones running iOS 6 and iOS 7. At launch, the BBM Video calling and BBM Voice calling features are not available on BBM's Android and iPhone apps but BlackBerry says these are are planned for availability in a future version.
While all users with compatible devices will be able to download and install the BBM app, they will first need to enter their emails in the app and wait in the virtual queue. BlackBerry will inform when they get to use the app. This restriction, though, does not apply to six million who had already signed up at BBM.com.
As previously reported, more than a million users had in a matter of seven hours installed an unreleased version of BBM for Android, that went on to scuttle the initial BBM launch. Bocking also added that "one million people have found creative ways to 'side load' BBM on their iPhone."
BlackBerry is yet to announce plans to bring BBM to Windows Phone devices.