ibnlive » India

Aug 23, 2012 at 12:12pm IST

BCCI objects to Sachin Tendulkar's last rites act in Sahara commercial

New Delhi: The Board of Control for Cricket in India (BCCI) has raised objection to a recent television commercial released by the Subroto Roy Sahara's Sahara Group and has asked them to withdraw it.

The advertisement for the Sahara 'Q' Shop shows Indian cricketers Sachin Tendulkar holding a pot on his shoulder and performing the last rites, Virender Sehwag replacing a cradle with a hospital bed and Yuvraj Singh digging a grave.

The BCCI has intimated the Sahara Group of the objectionable content.

A shorter 30-second advertisement will run from Thursday onwards and will be viewed by the board to check if certain bits have been edited out.

The board members are believed to have expressed concern regarding the advertisement in a working committee meeting in Chennai on Wednesday with a top Indian player also objecting to the 'morbid' content.

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