New Delhi: The Board of Control for Cricket in India (BCCI) has raised objection to a recent television commercial released by the Subroto Roy Sahara's Sahara Group and has asked them to withdraw it.
The advertisement for the Sahara 'Q' Shop shows Indian cricketers Sachin Tendulkar holding a pot on his shoulder and performing the last rites, Virender Sehwag replacing a cradle with a hospital bed and Yuvraj Singh digging a grave.
The BCCI has intimated the Sahara Group of the objectionable content.
A shorter 30-second advertisement will run from Thursday onwards and will be viewed by the board to check if certain bits have been edited out.
The board members are believed to have expressed concern regarding the advertisement in a working committee meeting in Chennai on Wednesday with a top Indian player also objecting to the 'morbid' content.
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The Board of Control for Cricket in India, or BCCI, is the apex governing body for cricket in India, headquartered at Mumbai. The board was formed in December 1928 as the national governing body for all cricket in India.
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Sachin Ramesh Tendulkar is an Indian cricketer, and Member of Parliament. In ODIs, statistics confirm that Tendulkar is by far the most successful one-day batsman in history. In 2002, just 12 years into his career, Wisden ranked him the second ...
Virender Sehwag, affectionately known as Viru and the Nawab of Najafgarh, also called the Zen master of modern cricket, or the Viv Richards of this era by columnists, is one of the leading batsmen in the Indian cricket team.
Sehwag is an aggr ...
Yuvraj Singh (born 12 December 1981 in Chandigarh) is a cricketer from India, and the son of former Indian fast bowler and Punjabi movie star Yograj Singh. He has been a member of the Indian cricket team since 2000 (ODIs) and played his first ...
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