Taking a cue from India's god-fearing and superstitious beliefs, Zara, a popular Tapas Bar in Chennai, in association with Chennai Traffic Police decided to address drunken driving. Which is responsible for 70 per cent of road fatalities in India.
Yama, the God of Death from Hindu mythology was used to drive home the message, quietly arriving in the patron's car when the valet brought it back. Seeing the God of Death as a wake-up call, most patrons who experienced the live stunt opted to use the drivers-for-hire service.
The measure may be limited to a bar in Chennai but the message is valid for all Indians and others around.
The video is widely shared and hopefully the message it carries is well conveyed.