Big B vs SRK: Who is bigger?

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It’s perhaps the most delicious battle that a Bollywood aficionado could have asked for.

The battle between two Dons – one immortalised by his characteristic baritone and enduring persona, the other by his disarming charm and new-age metrosexuality – has now moved to the small screen.

Comparisons between Bollywood’s Badshah Shah Rukh Khan and Big B Amitabh Bachchan are inevitable and as SRK takes over the ‘hot seat’ in Star TV’s reality show Kaun Banega Crorepati, the contest is likely to get fiercer.

While it was Bachchan who was once the original Don – and as some say, would always remains so – and made his sensational comeback with KBC, SRK seems to have slipped into his shoes with much ease and panache.

The new Don is a smash hit and marketing experts say Shah Rukh will break new ground with Kaun Banega Crorepati.

Now while some may argue that Bachchan is a bigger brand and better challenger, other say that SRK, riding high on the current wave of popularity, makes for a better brand.

So can SRK be the next big daddy of Bollywood and usurp Big B of his brand superiority?

Is it possible for the Badshah of Bollywood to dislodge the shahenshah as the biggest star ever?

These were the questions debated on CNN-IBN show India 360.

On the panel of experts were Anita Kaul Basu MD, Synergy Communication, Preeti Vyas Giannetti, Chairwoman and Chief Creative Officer, Vyas Giannetti Creative, and Congress Leader Salman Khurshid.

Bhupendra Chaubey:Bollywood’s shahenshah vs King Khan—is there a comparison between the two?

Anita Kaul Basu: Big B has been around for hell of a long time. So I don’t think you can compare Shah Rukh with him terms of stature and the years of experience that Mr Bachchan has behind him. But when you talk in terms of brand, Shah Rukh certainly has acquired a brand name for himself. He has been doing a lot of films that have done incredibly well. Yet, putting the two stars on the same platform is really unfair and unjust.

Bhupendra Chaubey: Looking at the two from a corporate perspective, despite the fact that both Shah Rukh and Bachchan have been endorsing big brands, when it comes to charging money, SRK is way ahead of Mr Bachchan.