The BJP is going all out to campaign in the three seats in Jammu and Ladakh where it is hopeful of winning and has lined up nearly 40 of its star campaigners to bolster its chances.
Jammu and Kashmir will witness five-phase polls from April 10 to May 7.
Five chief ministers, three film stars and 11 national leaders like L K Advani, Rajnath Singh, Arun Jaitley and Nitin Gadkari have been entrusted with the task of campaigning in J-K.
Although the party has put up candidates for all six seats in J-K, its focus is on the three constituencies of Jammu, Udhampur and Ladakh where most of its intensive campaigning will be concentrated.
While the party's Prime Ministerial candidate, Narendra Modi, officially kicked off BJP's campaign in Kathua district on March 26, actors Vinod Khanna, Shatrughan Sinha, Hema Malini and Smriti Irani, too, will pitch in during canvassing in J-K.
The BJP is focussing particularly on the Udhampur Lok Sabha seat where the Congress has fielded Union minister Ghulam Nabi Azad.