New Delhi: Close on the heels of the Blackberry 10 launch, BlackBerry CEO Thorsten Heins introduced 14-time Grammy Award winning singer, songwriter and entrepreneur, Alicia Keys, as BlackBerry's new Global Creative Director.
Keys will work closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform.
From music to books, to film, to apps, Keys will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10
"We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business," said BlackBerry President and CEO Thorsten Heins.
Alicia Keys is a 14 time Grammy Award winning singer/songwriter/producer, actress, New York Times best-selling author, entrepreneur and humanitarian. Since releasing her debut album, songs in A minor, Keys has built an unparalleled repertoire of hits with over 30 million albums sold worldwide.
Her latest album, Girl on Fire, recently debuted at number on the Billboard album chart. As a philanthropist, Keys co-founded Keep a Child Alive (KCA) and serves as Global Ambassador.