Click to play videoMumbai: Twenty-two-year-old Aparna Bharat is a call centre executive for Tata Indicom in Mumbai. She makes calls based on a database and vends Tata's newer products and 80 out of 100 times, her calls are ‘established’ ones.
The only difference - she is visually challenged.
"For me it's a great feeling to tell people who ask me what I do? To say that I work in a call centre. People look up to me. I have made my parents proud too," says Aparna.
A special software called Navigation and Expert Interaction Logic (NEIL) helps transform data from text form to voice form and an extra phone connected to a central server in place of a computer terminal monitors the call and gets all the work done.
"It's been a nice test that has worked well. We are glad that we did this. For us it's the matter of success that the profit we make from it. Trust me, it's even better than the normal," says CIO of Tata Teleservices Ltd Navin Chadha.
For NAB, this is just one project and their employment exchange is constantly on the look out for more opportunities like this.
"Out of the more that 30 people that we interviewed, we have now started with 10 agents and on an average they make close to 150-200 calls a day," says NAB’s Deputy Employment Director Pallavi Kadam.
In fact the success of this project itself has left NAB with an increasing number of applications.
As much as the possibilities that projects like these create, experts feel the need is really for more and more companies to come forward and look for opportunities to include the visually challenged in their organisations too.
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