Click to play videoBangalore: There may be some respite for Bangaloreans stuck in traffic jams. India’s silicon valley is turning to technology to soothe its traffic woes.
The Bangalore traffic police has tied up with mobile service providers to provide people traffic information through a simple SMS.
So Airtel users can now send an sms to 54321 and get updates on traffic jams, bus locations and even travel routes and time.
Says President-Mobile Services, Bharti Airtel Ltd, Sanjay Kapoor, “We are aware of the traffic jams in the city. Therefore we are working together with the government and the authorities to bring out a service that can enable you to find out more about the traffic jams and the road conditions so that you can plan your travel accordingly."
The concept thrives on a simple logic. Mobile service providers have access to data about concentration of people, and based on the movement of people, they can determine the approximate number of vehicles on the road.
But its not just about mapping traffic in the city but to also ease the pressure on roads. And the traffic police believe that the use of technology will help.
"The core of the B-Trac is intelligent transportation system. Intelligence driven management of traffic, and that's the way the world is going. And Bangalore has to be in the forefront of implementing IT in all sectors. Bangalore needs solutions which are technology driven and we are working on that."
So the Pink City is surely going high-tech with electrical billboards, SMSs on traffic jams and blackberry devices for traffic to deal with a problem that is growing every day.
And besides that the high mobile penetration in the city will make this become a popular service.
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