Box Office: 'The Avengers' scores over 'Tezz'

Mumbai: For someone who has been a crowd-puller with his comedies, it seems director Priyadarshan has got it wrong with his action film Tezz this time. Meanwhile, trade experts refer to Life Ki Toh Lag Gayi as a non-starter. However, this week's Hollywood import The Avengers not only opened with good numbers, but looks to sustain for another week as well.

Pegging the first three day's India net collections of Tezz at Rs 11.25 crore, Komal Nahta, veteran trade analyst says, "That's usually the numbers from the first day of a star film. Tezz didn't look like a thriller, it was rather laidback in its approach." Nahta predicts that the film will lose more than Rs 20 crore.

Girish Wankhede of a national multiplex chain adds, "The occupancy of under 35 per cent is not enough for a film from a reputed banner and with a strong cast. The promotions didn't catch on to draw in a sizeable audience either."

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  Directed by Joss Whedon, 'The Avengers' is being released on April 27, 2012.

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  Robert Downey Jr, Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Tom Hiddleston and Samuel L Jackson are in the star cast of the film.

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  Scarlett Johansson brings in the glamour quotient to 'The Avengers'.

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  This film is produced by Marvel Studios and distributed by Walt Disney Pictures.

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  'The Avengers' is the only Hollywood film being released this week.

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  With so many superheroes in the film, 'The Avengers' has a bright chance of doing well at the box office as well.

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  After the success of the film 'Iron Man' in May 2008, Marvel decided to release 'The Avengers' in 2011.

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  Because of some productions delays, release of the film was pushed to 2012.

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  The film is being released in 2D and 3D format.

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  This action packed film is grabbing eyeballs from long.

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  With such a massive star cast and amazing special effects, 'The Avengers' seems really promising.

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  The film is based on 'The Avengers' by Stan Lee and Jack Kirby.

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  Zak Penn and Joss Whedon have written the story of the film.

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  Joss Whedon has written the screenplay of 'The Avengers'

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  Joss Whedon has directed the film as well.

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  Alan Silvestri has composed the music for the film.

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  Do you think 'The Avengers' can hit the bull's eye at the box office?

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  'The Avengers' premiered on April 11, 2012 in Hollywood.

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  'The Avengers' hits the screens on April 27, 2012.

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  Watch out for 'The Avengers' this Friday.

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The success of the superhero flick \'The Avengers\' has become possible due to good reviews and summer vacation.

On the contrary, last week's releases Vicky Donor and Hate Story fared better. Delhi-based distributor Sanjay Ghai enthuses,"The word of mouth praise for Vicky Donor is very good, and that has helped it in the second weekend. It should do a lifetime theatrical share of Rs 15-16 crore, which means an India net of about Rs 30 crore. Further, he feels that multiplexes haven't been as kind to Hate Story. Nonetheless, the Vikram Bhatt scripted film featuring Paoli Dam, Gulshan Devaiah and Nikhil Dwivedi has done well in single screens. As Indore-based distributor Aditya Choksi tells us, "Hate Story has done reasonably good business in the solo theatres."

While Nahta pegs the first three days of The Avengers at Rs 15 crore India net, Ghai predicts it will yield a theatrical share of Rs 20 crore. Wankhede attributes the superheroes flick to hype, critics' raving reviews and the ongoing summer vacation. "Monday morning and afternoon shows were strong too. So there's no doubt why it won't continue to rake in the moolah," he sums up.

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