Brands line up to sign on boxer Vijender Kumar

BRAND VIJENDER: The boxer blocked all queries on modelling and celebrity status.

ibnlive.com is on mobile now. Read news, watch videos
be a Citizen Journalist. Log on to m.ibnlive.com NOW!

Related Stories

Top Headlines

Top Videos

Most Popular

• Budget to focus on social sectors, growth 

• Education reform will be for all Indians: Sibal 

• Federer wins record-breaking 15th Grand Slam title | Photogallery 

• Bandra-Worli Sea link starts toll tax 

• One-upmanship: Sonia, Pawar in foodgrain politics 

• 5 feared dead in Madhya Pradesh factory explosions 

• Policemen guard Maya's statue wealth across UP 

• Youth shot dead by cops had 26 injury marks | Watch 

• CPI-M leaders to act to curb Kerala infighting 

• Paes-Black lose Wimbledon mixed doubles final 

• Pranab has promises to keep in Budget of hope 

• Youth shot dead by cops had 26 injury marks 

• Kargil victory was certain: ex-army chief 

• Bollywood stars sizzle at the IIFA fiesta 

• IBNFocus: TDS process simplified 

• No minister contacted Madras HC judge: CJI 

• Scrap EVMs, let's go back to ballot, says Advani 

• CNN-IBN debate: Homosexuality vs Indian morality 

• Watch: Parties react to HC judgement on gays 

• Railways fail to provide basic facilities to passengers 

• Federer wins record-breaking 15th Grand Slam title 

• Umpire dies after being hit on head by ball 

• Education reform will be for all Indians: Sibal 

• Budget preview: Promises to keep 

• Who said what about record champion Federer 

• Chronology of Federer's record 15 Grand Slam titles 

• 5 feared dead in Madhya Pradesh factory explosions 

• One-upmanship: Sonia, Pawar in foodgrain politics 

• Policemen guard Maya's statue wealth across UP 

• Paes-Black lose Wimbledon mixed doubles final 

Photogallery

Find us on Facebook | Join IBNLive community

Stay ahead with G-Talk Buddy | Click now!

New Delhi: Move over M S Dhoni, Yuvraj Singh and Sania Mirza - there is a new heart-throb in Indian sport and he is Vijender Kumar. The Olympic bronze medallist achieved yet another first on Thursday, unveiling of "Brand Vijender"!

"I want to touch the heights. The London Olympics is my next target, but I will remain the same person that I am now," says he.

After the celebration come the rewards. When Vijender Kumar left for Beijing, not a single sponsor lined up to woo him. Now that he has returned with a medal wrapped around his neck, Vijender seems to have boarded the fame train pretty quickly.

He isn't just a brand ambassador of an insurance company alone, but also the first face of Indian boxing.

"The youth should look up to him and they should also agree that he can be identified with," says Marketing Head Bajaj Allianz, Akshay Mehrotra.

So it's not surprising that Vijender has got himself a safe pair of gloves to protect those medal-winning fists with.

I am insuring my wrists. They are very important to me and it is because of them that I have reached where I have," says Vijender.

The boxer blocked all queries on modelling and celebrity status.

"If I get time, I will do some modelling. As far as dates are concerned, I will inform you when I go for a date," he says.

It was clear where his heart lay.

"My first priority is and will remain boxing, because this has what has got me fame and I will never leave it," says Vijender.

But this is just the beginning. Keep an eye out on the hoardings when you drive around your city next for this looker from Bhiwani maybe staring down at you.