Click to play videoChennai: Given the stress levels it generates among students, the Common Aptitude Test or CAT is no child's play. So what's the best way for destressing?
Dealing a few punches to the people who grill you with all those questions could be a good choice, but you can't really do that in real life no matter how much those interviewers annoy you.
Instead just knock them out in the gaming world. MBA training institute IMS and gaming site Zapak.com have tied up to help CAT candidates across the country to unwind by doing just that: knocking out all the cause of their frustration.
"We chose to get into games because that's something that the target audience, the students, are most likely to see during his or her tenure on the Net. And we thought it would be interesting if we could interface with him or her at that point of time," IMS Marketing Manager Sanjay Baretto explains his strategy.
Another game aimed at CAT candidates is CAT Leap, which is all about logic. This little tag just tickles your ego and you find yourself logging back on for more and more and more, until you're addicted. But at the end of it, you have honed your logical skills considerably.
With many more games like these aimed at helping students overcome their frustrations or just helping them learn a vital skill, it sure looks like edutainment is definitely not child's play.
While no CAT candidate would be willing to admit to enjoying the game on camera for the fear of damaging their chances, the numbers are doing all the talking.
"These games have been among the top five games on our site for a long time. When I say top five games, they almost get 50,000 page impressions a day, which is pretty big for any kind of a game," Zapak.com CEO Rohit Sharma claims.
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