Click to play videoNew Delhi: Whatever Vogue does, it always makes heads turn but they've been getting a lot of their traffic-stopping stunning images from India, seen as an exotic destination right from the 1930s.
Vogue India has been around for just six months but Vogue’s association with India goes all the way back to 72 years.
This is a brand that gave birth to the genre of fashion photography when it was first out in 1892. But Vogue's love affair with India began in the 1930s when Princess Karam of Kapurthala was captured by Cecil Beaton in all her glory with her classic face and royal jewellery in typical Hollywood style.
But down the years, you will find Vogue models in Rajasthan, Khajuraho, Kashmir and also supermodel Cindy Crawford surrounded by the mountains in Ladakh. Among all this glamour, a rare coloured picture of Gandhi taken by Constantin Joffe is surely unexpected.
"Vogue is about fashion but also a window to culture at any point of time, which includes lifestyle, political events, etc,” MD Conde Nast Publications Alex Kuruvilla says.
One also notices a change in the perception of India — from traditional locales to the streets and Bollywood of course.
"The drapes and glamour since the early 40s haven’t changed much but haven’t been static either," Fashion Designer Ritu Kumar says.
"The subjects have changed, foreign models, Indian settings with foreign clothes. Now Indian model, Indian setting, Indian clothes and photographer — it has come full a circle," model Simar Duggal says.
And it does come full circle with an image by Prabudhadas Gupta taken in India with an India model for Vogue India in 2007.
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