Mumbai: In a pioneering move, CNBC-TV18, India's No 1 business news channel, has launched a new premium business news service, 'CNBC-TV18 Prime HD', focused on the needs of India's rapidly expanding investor and financial services community.
Available in addition to the existing CNBC-TV18 channel, 'CNBC-TV18 PRIME HD' will be broadcast on India's leading DTH platforms in HD quality, in effect making CNBC-TV18 the first business news channel to foray into the HD space.
The 'CNBC-TV18 Prime HD' service has been designed specifically to target the highly involved business news viewers and investors in the country especially CEO's, analysts, brokers, investment professionals, fund managers and active retail participants.
Fusing the power of broadcast news with the essence of the financial data terminal, CNBC-TV18 Prime HD will operate on a seamless and unique '2 window' screen architecture, that will offer rich and in-depth live video and data content to viewers simultaneously.
The premium video content will have an expanded focus on global markets, where Indian investors will get live access, starting with the Asian markets in the mornings followed by Europe in the afternoon and the US in the evening.
In a rich graphics format, the data window will deliver a far deeper and wider gamut of financial data and news alerts to viewers across asset classes including equities, futures, commodities, currencies, bonds etc. This service will have real time capability to dynamically adjust information in the 'Data' window, basis the news flows of the day.
Programmed live from the CNBC-TV18 national headquarters in Mumbai, the Prime HD service will harness the state of the art broadcast infrastructure of CNBC-TV18 and will be led by a dedicated team of editors and production personnel.
Commenting on this service, Anil Uniyal, CEO - CNBC-TV18 & CNBC Awaaz said, "CNBC-TV18 Prime HD is a product of key fundamental trends already evident in India. A rapid evolution of financial services, a rise in globalised mindsets and a growing investing culture coupled with the imminent growth in broadcast digitization and demand for premium content. This has allowed us to deliver a targeted service for the discerning business viewers, giving them the best in the markets with state of the art production values. With this new service in our portfolio, we hope to offer viewers almost a financial terminal like access on TV and a much wider bouquet of global programming, never accessed by Indian investors before".
The channel is available on Dish TV (Ch. No. 76), Airtel DTH (Channel Number 320) and Hathway Digital (Ch. No.381) will be 'Commercial free' initially. In the coming weeks, 'CNBC-TV18 Prime HD' is expected to be available on other platforms as well. The channel can also be viewed online at www.moneycontrol.com/primehd