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CNN-IBN, IDEA join to empower public
Published on Thu, May 25, 2006 at 19:33, Updated on Fri, May 26, 2006 at 15:06 in India section
Tags: CNN-IBN, IDEA Cellular , New Delhi
New Delhi: In a move that will strengthen the public forum Citizen Journalist, that CNN-IBN provides to the citizens of India, IDEA cellular has joined hands with the channel and will enable the masses to use their mobile platform to report news of all genres- sports, general interest and entertainment.
People can now report news items of importance from various parts of the country by sending in an SMS, MMS (CJ
Citizen Journalists may also post their stories by mail on www.ibnlive.com
Editor-n-Chief, CNN-IBN, Rajdeep Sardesai said on the association with IDEA, "Citizen Journalism is an idea whose time has come. It's CNN-IBN's way of engaging the viewer, of making him an active participant in the process of news-gathering, of making television news truly interactive. The big idea is to build a citizenary that is engaged with public life. On behalf of CNN-IBN, I would like to thank IDEA for supporting this idea."
CEO, Idea Cellular Ltd, Vikram Mehmi echoes this sentiment saying, "The IDEA Citizen Journalist initiative is a path breaking concept and in its true sense will empower every Indian to take on issues. It is news of the people, for the people and by the people. The mobile interface is the most interactive platform for Citizen Journalists and we are happy to back this initiative."
As India’s leading GSM Mobile Services operator, IDEA Cellular has licenses to operate in 11 circles.
With a customer base of over seven million, IDEA Cellular has operations in Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Haryana, UP- West and Kerala.
IDEA Cellular’s footprint currently covers approximately 45 per cent of India’s population and over 50 per cent of the potential telecom-market.
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