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CNN-IBN top of the channels on polling day

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Oct 23, 2009 at 01:05pm IST

New Delhi: CNN-IBN was the No. 1 English news channel across audience groups in India on polling day during the three-state assembly elections on October 13.

CNN-IBN emerged as India’s most watched English news channel across audience groups across India on polling day. The channel was the leader in all-India market across target groups (TGs)*.

It was also the No.1 English News Channel across Maharashtra across various TGs**.

CNN-IBN IS THE WINNER: Channel's in-depth coverage of state elections takes it ahead of rivals.

Rajdeep Sardesai, editor-in-chief of IBN18 Network, said CNN-IBN’s top ranking reflected the “immense faith” of its viewers. “Our leadership only goes to reinforce the immense faith shown by the viewers as CNN-IBN brought them the most accurate coverage and analysis throughout this three state assembly election season,” said Sardesai.

“The fact that CNN-IBN was India’s most watched English News channel across audience groups on the polling day reflects it commitment towards spirit of relentless journalism. The results reflect the viewer’s confidence in our superior election coverage with formidable panel of political experts and the largest network of correspondents,” said Dilip Venkatraman, chief marketing officer ofIBN18 Network, and chief operating officer of IBN18 Focus.

“CNN-IBN’s election programming has been immediate, relevant and inclusive of the audience and the ratings only go towards ratifying our leadership amongst English News Channels,” said Sanjay Dua, COO, Network18 Media & Head IBN Media Operations.

(*Source: TAM Wk:42, 13/10/09, 0000-2400 hrs, All India, CS15+:CNN-IBN 0.09, 24x7 0.08, Times Now 0.08, CS AB 15+:CNN-IBN 0.12, 24x7 0.10,Times Now 0.11, CS AB 25+:CNN-IBN 0.14, 24x7 0.11, Times Now 0.12)

(**Source: TAM – Wk:42, 13/10/09, 0600-2400 hrs, Maharashtra - CS4+: CNN-IBN 0.09, 24x7 0.07,Times Now 0.05,CS15+:CNN-IBN 0.11, 24x7 0.08, Times Now 0.06,CS AB 15+:CNN IBN 0.12, 24x7 0.10,Times Now 0.11,CS AB Males 15+:CNN IBN 0.16, 24x7 0.13,Times Now 0.13,CS 25+ CNN IBN 0.11, 24x7 0.07, Times Now 0.07,CS AB 25+:CNN IBN 0.13, 24x7 0.08,Times Now 0.12,CS AB Males 25+:CNN IBN 0.19, 24x7 0.09,Times Now 0.15). Also on the polling day, CNN-IBN is the No.1 English News Channel in Mumbai across various TG’s (Source: TAM - Wk: 42, 13/10, 0600-2400 hrs, Mumbai - CS15+: CNN IBN 0.13, 24x7 0.12, Times Now 0.07, CS 25+ CNN IBN 0.13, 24x7 0.06, Times Now 0.09)

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