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Coffee shop goes avant-garde in a silent fashion
Published on Thu, Nov 22, 2007 at 08:13, Updated on Thu, Nov 22, 2007 at 12:39 in Lifestyle section
Tags: Costa Coffee, Deaf , New Delhi
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New Delhi: In a unique bid, a Costa Coffee outlet in South Delhi has employed ten people who can not hear or speak. A few months ago the café chain decided to employ them on an experimental basis. Today, this silent experiment has taken off on a high note.
President & CEO, Costa Coffee, Virag Joshi says, “They are a part of the society and there’s nothing wrong in them. What we can do, maybe they can do it better”.
After being trained for forty-five days, these youngsters were eased into the daily operations of the café. They now manage the show, much on their own and with a little help from their supervisors.
But are they scared of not being able to communicate with customers?
An employee at the outlet, Arti, explains through sign language, “No, not at all. We ask customers to point to items on the menu card or we ask them to write it down."
“They are very nice. They take care of guests,” says a customer of the coffee shop. Another says, “Of course they won’t get jobs easily. They are getting jobs here so that’s good for them”.
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Its really great to see these less fortunate people get some form of good and decent employment. It purely empowering
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Hats off to you Virag.. We really need to work towards self employment of these folks.. Thanks once again for
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