Click to play videoNew Delhi: The Congress party hopes that the minorities will pull them through in this election year.
It has hired a private agency to plan its campaign.
The agency plans to focus their campaign over issues of the attack on minorities in Orissa and Karnataka and linking Muslims with terror attacks.
If in 2004, Congress positioned itself as a party which cared for the aam aadmi (common people) in 2009, it will project itself as a party which feels for the minorities.
Congress spokesman Manish Tewari says, "Congress has always been concerned about the minorities."
It’s a party which realises that the aam aadmi is turning its face away. Inflation, repeated terror attacks are not vote catchers.
However, PR agencies who have been given a brief by the Congress strategy planners realise that their job is not easy.
Crayons Kunal Lalani says, "Its not easy time. There are problem areas. We will have to find a way out."
The Congress seems to hope that the minorities will come back to its fold.
CNN-IBN has learnt that the party’s poll campaign will highlight the fact that associating Islam with terror attacks is not right as in the case of Jamia encounter.
The Congress has raised questions and that attacks on Christians in Orissa and Karnataka show that under the NDA, minorities are unsafe.
Interestingly, for the first time, the Congress has begun accusing the Bhartiya Janata Party (BJP) of causing Muslims to take to terror.
However, the congress has bigger problems apart from the BJP.
It watching that allies like NCP, LJP and Samajwadi Party by raising questions over Jamia encounter and raising its pitch over ban on Bajrang Dal, could eat into the Congress's minority space. In elections, even allies can be a competition.
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