The Asia Cup, starting from March 11, will feature India, Pakistan, Sri Lanka and Bangladesh.
New Delhi: Micromax Informatics Limited has bagged the title sponsorship for the Asia Cup for the second consecutive year.
The Asia Cup will feature India, Pakistan, Sri Lanka and Bangladesh as they battle to emerge as the winner of the Champions, scheduled to be hosted by Bangladesh from March 11 to 23.
Nimbus Sport and Micromax has entered into an agreement and the event will be now titled as the Micromax Asia Cup 2012.
Announcing the sponsorship, Yannick Colaco, Chief Operating Officer, Nimbus Sport, said" "Micromax is an exciting brand, close to the heart of youth, and one which is a good match to the dynamic and vibrant nature of this event.
"As we come together, once again to present an action packed cricket series of the year, we expect this event to be an exemplary celebration of sportsmanship."
Commenting on the association, Deepak Mehrotra, CEO, Micromax said: "We are proud to be part of the Asia Cup 2012, which is the one of most coveted cricket championship in Asia. Cricket is not just another sport, but a culture that connects youth beyond boundaries.
"We are proud to be associated with this game and are elated to continue our patronage and support for the game.
"The sponsorship addresses our commitment towards building a brand that echoes the pulse of the younger generation. We sincerely hope that the event will be a truly memorable experience for all cricket fans," he added.
The television coverage of the entire series is being produced by Nimbus Sport and the broadcast TV partner in India will be Neo Cricket.