Videocon Group\'s chairman Venugopal Dhoot said the team was \"a good fit\" for their brand and would be used to connect to consumers.
New Delhi: Indian electronics company Videocon is reportedly keen to buy Indian Premier League team Deccan Chargers after the owners invited bids to buy out the cash-strapped outfit.
The Times of India newspaper Friday quoted Videocon Group's chairman Venugopal Dhoot as saying the team was "a good fit" for their brand and would be used to connect to consumers.
Videocon had previously bid for the Pune franchise in IPL auctions in 2010 but lost to the Sahara Group which bid $370 million for what is the most expensive IPL team tol date.
Deccan Chargers, whose prominent players include captain Kumar Sangakkara of Sri Lanka, South African pace bowler Dale Steyn and Australian big-hitter Cameron White, is valued at $240 million but may go for a lesser amount due to a distress sale.