Click to play videoMumbai: Barely two weeks after its theatrical release, Jodhaa Akbar is facing yet another problem of rampant piracy in the very state of Rajasthan, where it was banned.
"When there is prohibition, then people are bound to crave for alcohol. In the same way when the film is banned people will want to see the film,” says Ex VP, Marketing and Revenue, UTV Motions Pictures, Siddharth Roy Kapur.
According to a study done by Television and Film Producers Guild of India last year, the Rs 3000-crore Hindi film industry loses around Rs 1,000 crore annually to piracy. UTV had taken pre-emptive measures before Jodhaa Akbar's release when around 500 top retail stores which stocked pirated material in the United States were sent legal warning letters.
"We know that piracy is unavoidable, now there is only one way to shrink your window of satellite release. Instead of releasing the film after 6 months, it is now become 3 months and if a DVD is released after 3 months then now the DVD is released after 6-8 weeks," says Siddharth Roy Kapur.
However, even if UTV cannot fully curb piracy, the good news is that Jodhaa Akbar will have its official DVD release very soon.
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