The book, The Curious Digital Marketer, helps you develop a better understanding of topics and jargons that are used by people in the digital industry. over and over again without really understanding what they actually mean. It's a guide which gives you a clear insight into topics which are of great relevance these days such Facebook Advertising, Mobile Advertising, Searching Marketing, etc. This book helps you understand nuances of the digital media industry in simple language. The answers are interesting as they are answered by experts from the trade. The book aggregates all the information which you can easily find on the internet but it's useful to have everything in one place. The answers to all the questions are not very long but well explained. The handbook is a must read for Media Planners, Buyers, Marketing professionals and digital media enthusiasts.
This book comes straight to the point without the unnecessary information and preface. It is a 'must have' for seasoned marketing professionals who wish to get a way ahead in digital marketing. No brand can survive through only traditional mediums in reaching out to their TG. It has become essential for them to know how and where they can interact and engage their customers. Social media has helped marketers understand consumer behavior in a continuous manner. They get feedbacks and product reviews in a much faster way, all a marketer needs to do it utilize the tools available to him/her in an effective way.
This book gives you practical sense of Digital Media industry with basic knowledge of industry terms. You can even find answers of some real time questions which you cant find in regular books of digital marketing. It is the different and stronger thing I found about this book.
The Curious Digital Marketer, helps you develop a better understanding of topics and jargons in the digital industry.
This book helps us understand how to use digital media in a right way. As one wrong move by a brand could lead to a negative image and hence a decline in consumer perception. Digital media reaches to multiple screens from Computers, Mobile to Tablets. The metrics have to be bang on to get correct inferences- the book guides you in understanding various measurement tools and helps in making the marketing dashboard.
At last, you can read about the Jems of Indian digital marketing industry, know about them, their work experience, their view about present and future of digital marketing industry. It's a great guidance of all industry.