The trend of homemakers entering the world of business is now witnessing a welcome change. Training is instilling the much-needed confidence in them. Many are willing to take the risk and start up their own businesses,” says Shanthi Balasubramanian, head, TN Agricultural University Information and Training Centre
One such gutsy homemaker is 45-year-old Deivatha Kumari, a former visiting professor, Alagappa University, who now runs her Sri Devi Sathya Bakeries. The bakery yields a turnover of over `1 lakh.
Kumari attributes the success of her business to her focus on ensuring a ‘unique flavour and a refreshing new taste’, apart from reasonable pricing and attractive packaging. “All these factors have helped bring about customer satisfaction. I also always monitor the preferences of users and try to incorporate suitable changes to ensure the satisfaction of consumers.”
What are some of the other factors that affect the successful growth of such businesses? “My family,” thankfully answers Kumari. Has the business brought any marked change in her personal life and on the financial front? “Thanks to the business, I am now able to support the education of both my children,” says Kumari.
She has now moved her business to Cuddalore to comply with the norms of the loan granted by the Khadi Village Industries Commission and the MSME Development Institute, that requires the business to function at areas that are not in close proximity to a city to promote employment generation there.