Click to play videoNew Delhi: The Lost Symbol, Dan Brown's followup to his smash hit The Da Vinci Code comes six years later and looks set to follow in its best-selling footsteps. A million copies were reportedly sold in just one day of its release last week in the UK and the US.
Waterstone's, Jon Howells said, "Lost symbol is the biggest book of the moment but it will keep on selling. People who bought it last week was for themselves but there are lots of people who are going to be buying it for Christmas for others. So we have another couple of months of big sales. We haven't seen the least of it yet."
A million copies in a day and its still flying off the shelves across bookstores and online. Its not just the traditional hardbacks but even the digital edition of the book has become the fastest selling ebook ever. There is also an unbridged audio download which runs to over 17 hours and even that is being snapped quickly. Booksellers predict that the Lost Symbol will remain a chart topper right upto christmas this year- in all its formats.
Originally slated for a 2006 release, The Lost Symbol has been racking up the sales in India, too.
Product and marketing manager, RandomHouse India, Manoj Satti, said, “In India on day one, 20,000 copies, not as much hype as Harry Potter, were sold. In India, if you sell 5,000 copies, it's a best-seller."
Brown's no stranger to best-sellers, after all The Da Vinci Code code has sold more than 40 million copies world wide.
The Da Vinci Code has become a part of pop culture. It will be interesting to see if Dan Brown pulls that off this time round too. What’s certain though, like the author, millions of readers have a taste for the arcane and mysterious -- Brown's tapping into the secretive brotherhood the Freemasons.
They've been around just under 300 years and there are conspiracy theories galore. Not surprisingly, from Swami Vivekananda to Civil Aviation Minister Praful Patel, here in India to the founding fathers of the United States George Washington and Ben Franklin to luminaries like Isaac Newton, the list of Freemasons reads like a who's who of the rich and powerful.
(With inputs from Amrita Tripathi)
(For updates you can share with your friends, follow IBNLive on Facebook, Twitter and Google+)
 |
 |
 |
|
displayed with permission. Use of the CNN name and/or logo on or as part of CNN-IBN does not derogate from the intellectual property rights of Cable News Network in respect of them.