FYI&B: Govt pulls down underwear telly ads

NOT 'COZY' ANYMORE: All channels have been told to be more careful in future in selection of content of ads.

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New Delhi: The Information and Broadcasting Ministry has banned television advertisements of two underwear brands.

The Ministry has found advertisements of Lux Cozy Underwear and Amul Macho Underwear inappropriate and both have been prohibited for transmission or retransmission on all broadcasting platforms with immediate effect.

All channels have also been directed to be more careful in future in selection of content of advertisements.

Channels have been told that they have to strictly adhere to the Advertisement Code prescribed under the Cable Television Networks (Regulation) Act, 1995 and Rules framed under it, in order not to invite further action under the Act.

The two advertisements in question were cleared by the Advertising Standards Council of India, the self-regulatory body of the advertising industry.

Earlier, in March this year, Paris-based Fashion TV was banned for a couple of months for showing indecent programmes.

FTV became the second foreign channel -- after AXN -- to be banned by India.

The Ministry of Information and Broadcasting said the programmes telecast by the channel were “against good taste and decency and denigrated women”.

It also said that "such shows were likely to adversely affect public morality".

The Ministry especially mentioned FTV programmes like Midnight Hot in which “skimpily dressed and semi-naked models are shown.

Earlier, AXN’s programme, The World's Sexiest Advertisements was banned for showing “obscene” clips. However, the ban was lifted after the channel apologised to the Government of India.