Click to play videoNew Delhi: Competition has never been so fashionable. With Sumeet Nair's Delhi Fashion Week (DFW) making its debut at the same time as Fashion Design Council of India's Wills Lifestyle India Fashion Week (WLIFW) in the Capital.
While the DFW opened slow with half-packed houses, there were a few firsts like the much talked about floor runway that ensured a complete view of the garments.
Also there were some fresh faces at the DFW in contrast to the WLIFW like the South African model Milleni on the ramp. And to top it all, the choreography at the DFW was at its meticulous best.
"Every choreography is like a narrative. We want the audience to walk in and have a completely different experience," said choreographer Ian Milan.
The DFW got extra brownie points for throwing up some great new talent like the Celldesign duo and Atsu and the rising star of fashion Varun Sardana coupled with veterans like Tarun Tahiliani with his well-draped kurtas and gudda living up to his showmanship with dramatic gulal.
However, WLIFW scored with a better line up of designers, the reticent genius Rajesh Pratap Singh producing a brilliantly structured collection with pins and tucks.
And the signature sheets dresses by Varun Bahl, immaculate finish by Rohit and Rahul Gandhi and Shantanu-Nikhil's textured detailing with ethereal combination of aqua and black sprinkled with zippers and dramatic silhouettes.
And despite both the sides registering the presence of about 150 to 160 buyers including big names like Anthropoligy, Selfridges and Liberty of London at WLIFW Showroom Romeo, MC2, Marie Perron on the rival side, the volume of sales were far from impressive.
"I've ordered very few pieces, will see whether they get good response, only then will order further. Indian designer's still need to work on their finish and should blend the eastern and western look to maintain their identity," said le Grand Bazar's Biba Folleat.
And the current world economic crisis was reflected in the price tags of many while others like Tarun Tahiliani manifested it in his designs.
"There's no point in doing this collection which is Rs, 75,000 plus, We are going through a difficult climate," said the designer.
Juggling between the two venues and shows didn't serve the buyer's interests.
"Since there are two events, I'm going to have to go back n forth to see them both which is highly inconvenient. They should have just one venue where we get to see the show," said buyer Jenna Casanovo.
So, the most important lesson learnt out of the the great Indian fashion fiasco is not to have the two big event together says designer JJ Valaya.
"It's ridiculous to have two big fashion events together," he said.
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