Business | Updated Sep 23, 2011 at 02:02pm IST

Diwali, the flood of corporate gifts

Priyanka Sathe, CNN-IBN

New Delhi: With the market showing recovery, corporate houses are willing to go that extra mile to make this Diwali an occasion to remember. With growth and profits no more such huge worries, companies are gifting its employees and clientele is back in favour.

After a lack luster Diwali last year, corporates are opening up their purse again.

The 3000 crore rupee corporate gift market has even turned innovative. One sees it churn out trendy gifts crafted from crystals, leather, silver and gold.

While companies like TBZ Nirmal Zaveri has gifts that start around Rs 3,000, price hardly the limiting factor.

According to analysts, corporate gift markets saw a 30 per cent decline last year. This year they expect to see a 15-25 per cent jump in sales.

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