Click to play videoMumbai: Sonu Nigam is taking a leaf out of Munna Bhai’s book.
The singer is thanking radio channels for not playing songs from his new album Classically Mild, and that according to the singer has helped sales of the album.
"There has been an overkill by radio channels but it has helped us this time because this has become the second best album in the album charts,” says Chief Marketing Officer, Sa Re Ga Ma, HMV, Gavin Dabreo.
Video killed the radio star---- this famous Buggles song might have been the anthem when the television boom happened.
But now music companies are saying that its FM stations are affecting music sales due to their complete overkill of any new product.
With online piracy and digital downloads being the preferred way of owning music, sales of albums have been dipping steadily globally.
Even the recent box office hit Race which has reportedly grossed close to Rs 80 crore worldwide is still struggling with music sales of just over a lakh units.
FM channels on their part believe that it is doing its job as usual, of promoting music and playing the popular chartbusters.
"When a Bollywood song breaks unfamiliar songs become familiar then it becomes popular radio plays the initial part of making a familiar song popular,” says Programming Head, Big FM, Manav Dhanda.
So it looks like radio stations and music companies will take long to come up with a solution for this problem, but would music lovers care if they get to listen to music?
(For updates you can share with your friends, follow IBNLive on Facebook, Twitter, Google+ and Pinterest)
 |
 |
 |
|
More on IBNLive Right Now
MOST SHARED
PHOTOGALLERY
