Don't judge films by their box-office success: Balu Mahendra


Nov 25, 2012 at 05:20pm IST

Chennai: Veteran Tamil cinematographer-turned-director Balu Mahendra feels that a film's success should be measured by the impact it has on the audience and not by its box-office collections.

A film can truly be called successful if it becomes a memorable experience for the audiences, said Balu and added that "films made by Bala may not be box-office hits, but they have always managed to have immense impact on the audience."

"If we judge films based on their box-office success, in that case we're ignoring so many quality films that are not commercial hits", Balu told reporters here Sunday.

Don't judge films by box-office success: Balu Mahendra

He was speaking at the audio launch of Bala's forthcoming Tamil period-drama 'Paradesi', starring Atharva Murali.

He was speaking at the audio launch of Bala's forthcoming Tamil period-drama 'Paradesi', starring Atharva Murali, Vedhika Kumar and Dhansika.

Based on the Tamil translation of Paul Harris Daniel's English novel 'Red Tea', the film is set in pre-independence India and the story of the film narrates the affliction of plantation workers in southern India.

"Paradesi" is coming out on Dec 21.

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