Shy Sunny talks of his underclothes

SUNNY SIDE UP: A clean personality is what keeps Sunny from signing up brand deals by a dozen.

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Mumbai: He is a macho man for a macho brand. But would you really think actor Sunny Deol can openly talk about his underclothes.

“Initially I wouldn’t. But I have started talking a little bit, says Sunny.

If you are a brand ambassador for Lux Cozy, it comes with the job. But despite the naughty nature of the product, the Rs 2 crore commercials can be best described as clean and the advertising guru, who came up with the ad, promises to keep it that way.

“It will be our endeavor to make ads without offending women across the country. And we have sunny who's a clean personality,” says adman Piyush Pandey.

A clean personality is probably what keeps Sunny from signing up brand deals by a dozen.

“I am getting more particular about the brands I endorse. I only endorse products I can relate to, and are beneficial to kids, environment,” says Sunny.