Click to play videoMumbai: He is a macho man for a macho brand. But would you really think actor Sunny Deol can openly talk about his underclothes.
“Initially I wouldn’t. But I have started talking a little bit, says Sunny.
If you are a brand ambassador for Lux Cozy, it comes with the job. But despite the naughty nature of the product, the Rs 2 crore commercials can be best described as clean and the advertising guru, who came up with the ad, promises to keep it that way.
“It will be our endeavor to make ads without offending women across the country. And we have sunny who's a clean personality,” says adman Piyush Pandey.
A clean personality is probably what keeps Sunny from signing up brand deals by a dozen.
“I am getting more particular about the brands I endorse. I only endorse products I can relate to, and are beneficial to kids, environment,” says Sunny.
(For updates you can share with your friends, follow IBNLive on Facebook, Twitter and Google+)
displayed with permission. Use of the CNN name and/or logo on or as part of CNN-IBN does not derogate from the intellectual property rights of Cable News Network in respect of them.