Click to play videoNew Delhi: With the festive season coinciding with the Champions trophy tournament this year, marketers are gearing up to roll out high decibel marketing initiatives.
A slew of television campaigns, attractive offers and new product launches are sure to give the consumers every reason to smile this festive season.
Traditionally, sales for most companies peak during the Sept-Nov period.
"Cricket stimulates the sales of only the colour television sets. With Diwali around the corner we are expecting major boosts is all the categories. TV will see a bumpers sales as both growth engines will be working together," Marketing Head, LG Electronics Sandeep Tiwari says.
Global partners for ICC events like LG, Hero Honda, Pepsi and Hutch are hoping to hit a home run this season.
In fact home appliances company LG reported sales boost of more than 20 per cent in the last festive season. This year, the company plans to spend close to 33 crore on marketing and promotion of its products.
ICC's decision to put guidelines in place to avoid any ambush marketing isn't keeping competition out of the game. LG's rival Samsung is likely to finalise it plans for its second plant in India by Diwali.
"With new product launches and with the festival season getting stronger with cricket, we expect our sales to grow at least by 40 per cent," says Deputy MD, Samsung India R Zutshi.
Samsung spent a whopping 20 crores rs on gifts and freebies last festive season and is upping its spends this year to cash in on the cricket fever.
Apart from consumer durables, beverage and automobile companies are also gearing up to drive sales. From free tickets for cricket matches to roping in cricketers as brand ambassadors it’s likely to be a bumper quarter for most companies.
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