Explained: Twitter's tailored trends

New Delhi: Avid Twitter users whenever they are on the microblogging service's Web interface, have an eye on the left column to keep a tab on what's trending.

Twitter trends have so long been available for more than 150 locations in addition to the worldwide list. Now Twitter trends are getting more personal.

Twitter has changed its algorithms to tailor trends based on the user's locations as well as who they follow on Twitter. The tailored trends will be the default trends displayed to users, but if they wish to see a more general list of trends they can change their location on the Twitter website.

Now Twitter trends are getting more personal with the newly launched tailored trends.

The new Twitter tailored trends have gradually started rolling out to users from Tuesday.

When the tailored trends are made available to a Twitter account, the user on logging in will get a message saying, "Trends tailored just for you. Trends offer a unique way to get closer to what you care about. Trends are tailored for you based on your location and who you follow." Users will have the option to either keep tailored trends or to retain the existing style of trends.

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