New Delhi: 'Ferrari Ki Sawaari' is Sharman Joshi's first solo hero film and has no female lead, but it has managed to pull in viewers and ended grossing about Rs 14 crore in the first three days of its release.
Made at a budget of Rs 10 crore, including publicity and marketing, the film about father-son relationship has already recovered its cost.
"The film is doing extremely well in all our cinemas. Friday we had around 60 percent occupancy while Saturday-Sunday had over 80 percent occupancy," says, Anant Verma, director and business head of DT Cinemas.

The 33-year-old, who became a rage after portraying the bold and beautiful Silk in 'The Dirty Picture', will be seen in a Lavani item number 'Mala jau dya na ghari' in Vidhu Vinod Chopra Productions' 'Ferrari Ki Sawari'.

According to sources, Vidya insisted on being featured in a red sari instead of the traditional green attire for the Lavani number. A still from 'Mala Jau Dya Na Ghari'.

If the success of 'The Dirty Picture' has revealed the 'sensual' side of Vidya Balan, it has also left her superstitious about the colour red. A still from 'Mala Jau Dya Na Ghari'.

That's one reason she insisted on a red sari for her item number in 'Ferrari Ki Sawari'. A still from 'Mala Jau Dya Na Ghari'.

Vidya, who sizzled in a red hot sari in the first teaser of 'The Dirty Picture', feels people were unable to picture her sensual side, and so she was never offered an item number before. A still from 'Mala Jau Dya Na Ghari'.

Actress Vidya Balan is screening her first ever item number in 'Ferrari Ki Sawari' to a group of Lavani dancers to ensure that it is perfect. A still from 'Mala Jau Dya Na Ghari'.

The 34-year-old has been learning authentic Lavani steps for the song 'Mala Jao Dya Na Ghari' from a group of Kohlapur dancers and decided to show them the song before it hits the screens. A still from 'Mala Jau Dya Na Ghari'.

"We want the song to look purely authentic, although we are in talks with a bunch of Lavani dancers from Kolhapur for the first test screening," said director Rajesh Mapuskar. A still from 'Mala Jau Dya Na Ghari'.

The movie stars Sharman Joshi in the lead role. A still from 'Mala Jau Dya Na Ghari'.

It is produced by Vidhu Vinod Chopra. A still from 'Mala Jau Dya Na Ghari'.

Balan spent three weeks rehearsing the dance step with the troupe from Kolhapur. A still from 'Mala Jau Dya Na Ghari'.

"It is a great song. It is strange that I was once criticised for my lack of dancing skills but now have been asked to do an item number. I am not a dancer but now I have started enjoying dancing after 'The Dirty Picture'," Balan had said. A still from 'Mala Jau Dya Na Ghari'.

'Ferrari Ki Sawari', set to be released on June 15, revolves around a child, his father (Sharman Joshi) and grandfather (Boman Irani). A still from 'Mala Jau Dya Na Ghari'.

It is about a child's dream to play cricket, and in a bid to fulfill his dream enters the twisted tale of a Ferrari. A still from 'Mala Jau Dya Na Ghari'.

The story takes an interesting turn when Sharman is instructed to steal Sachin's Ferrari. A still from 'Mala Jau Dya Na Ghari'.

The theatrical trailer of 'Ferrari Ki Sawari' shows Sharman mentioning that Sachin owns a Ferrari. A still from 'Mala Jau Dya Na Ghari'.

Actor Sharman Joshi-starrer 'Ferrari Ki Sawari' has become the first Indian film shot at the Lord's in England. A still from 'Mala Jau Dya Na Ghari'.

Vidhu Vinod Chopra told reporters it was tough to secure permission for the shoot. A still from 'Mala Jau Dya Na Ghari'.

This is the first film shot at the Lord's stadium. A still from 'Mala Jau Dya Na Ghari'.

Director Rajesh Mapuskar said: The Dirty Picture was such a huge hit that Balan feels that red is her lucky colour. The result is looking fantastic. A still from 'Mala Jau Dya Na Ghari'.

Directed by Raju Hirani's assistant, Rajesh Mapuskar, 'Ferrari Ki Sawari' is about a person who believes in dreaming big no matter how difficult it is to achieve and wants his son to have the same passion for his dream. A still from 'Mala Jau Dya Na Ghari'.

The film is a heart-warming tale of unconditional love between a father, played by Sharman Joshi, and his son and is about the young boy's dream to play cricket at the Lords stadium. A still from 'Mala Jau Dya Na Ghari'.

The film, also starring Boman Irani, releases on June 15. A still from 'Mala Jau Dya Na Ghari'.

Produced by Vidhu Vinod Chopra 'Ferrai Ki Sawari' marks the next big release from his production after '3 Idiots' and the 'Munnabhai' series. A still from 'Mala Jau Dya Na Ghari'.

There is a buzz cricket maestro Sachin Tendulkar is likely to make an appearance in 'Ferrari Ki Sawari'. A still from 'Mala Jau Dya Na Ghari'.

There master blaster has not only allowed the makers to use his name in the film but has also agreed to do a small cameo, for which he will shoot after the IPL. A still from 'Mala Jau Dya Na Ghari'.

While the makers remained tight-lipped about the much hyped cameo, Chopra said he is happy to use Sachin's name in the film. A still from 'Mala Jau Dya Na Ghari'.

"There is a mention of him in the film. We are happy that we got to use his name in the film. For that (special appearance) you will have to see the film. I can't say about it now. I would love everyone to watch the film," Chopra said. A still from 'Mala Jau Dya Na Ghari'.

Ferrari Ki Sawari
Produced by Vidhu Vinod Chopra, 'Ferrari Ki Sawari' is Rajesh Mapuskar's first directorial venture and hit the screens Friday.
Distributed by Vinod Chopra Productions, it also stars actor Boman Irani and introduces child artist Ritvik Sahore as Sharman's on-screen son.
Said Sanjay Ghai of Mukta Arts: "The film opened with 100 percent occupancy in Delhi multiplexes."
On Friday, the film collected Rs 3.04 crore and the collections increased to Rs 4.5 crore on Saturday and on Sunday it was Rs 6.40 crore, making a total of almost Rs 14 crore.
Apart from the performances, the other highlights of the film are the sequences shot at Lord's Cricket Ground in London, actress Vidya Balan's item number 'Mala jao dya na ghari' and the red Ferrari, owned by cricket star Sachin Tendulkar.
"The response was slightly lukewarm on Friday but it picked up on Saturday and Sunday. On Saturday we had over 70-72 percent occupancy and was much better on Sunday. We have had largely family audiences, with lots of kids," Gautam Dutta, COO, PVR, told IANS.
In terms of competition at the box office, two entirely different films, romantic saga 'Teri Meri Kahaani' and out-and-out crime thriller 'Gangs of Wasseypur', are releasing this Friday.
So, 'Ferrari Ki Sawaari' has an entire week to impress the audiences.
(For updates you can share with your friends, follow IBNLive on Facebook, Twitter, Google+ and Pinterest)